Hoan My
Creative Direction
The purpose of the shoot was to build a portfolio of professional images, which will be used across all Hoan My Group brand and marketing initiatives. The images convey the Hoan My brand proposition and how it defines their unique stance within the market and distinguishes the organization from its competitors. They communicate their purpose and common brand principles to their customers through compassionate care, inspired excellence, pioneering spirit, collegial culture and innovative ideas. The imagery will help present clarity and consistency across every customer touch-point in their communications, and will help showcase Hoan My as Vietnam's leading private healthcare network, who are driven by their patient-centric approach to bring accessible healthcare, and advance the health and well-being of all Vietnamese people.
Project scope:
Scouting, ideation and framing
Casting and wardrobe
Hair, makeup and stylist
Post production
