Hanh Phuc Hospital
Creative Direction
The purpose of this shoot was to build a portfolio of professional images, which will be used across all Hoan My Group brand and marketing initiatives. The images will convey the Hanh Phuc brand proposition and how it defines their unique stance within the market and distinguishes the organization from its competitors. It will communicate their purpose and common brand principles to their customers through compassionate care, inspired excellence, pioneering spirit, collegial culture and innovative ideas.
The images will help showcase Hanh Phuc as a leader in Vietnam's healthcare network, who are driven by their patient-centric approach to bring accessible healthcare, and advance the health and well-being of all Vietnamese people.
Project scope:
Scouting, ideation and framing
Casting and wardrobe
Hair, makeup and stylist
Post production
