Diabit
Brand Identity & Application

The majority of the global diabetic diagnosis are type 2, which is commonly treated through a combination of medicine, diet, and exercise. One of the major obstacles to better outcomes, is the access to trusted information. Only 15% of individuals with diabetes receive enough education from their doctors on managing their diabetes and making required lifestyle changes. 70% initially reject the treatment considering it a sort of disability.

Project scope: A brand identity and application was created, by leveraging Design Thinking to develop a cutting-edge solution through empathy, creativity, and bold experimentation, which could answer to a diabetic’s daily problems, and provide a convenient and personalised experience which has everything they need in one place to deal with their daily challenges.