Beats by Dre
Advertising

Before the goals, before the glory, there is a game. This piece shares the prematch rituals of football players, fans and celebrities around the world, as they silence all doubts, distractions and fears in preparation for victory.

Project scope: The campaign goals were to position Beats at the heart of World Cup 2014, dominate coverage around athletes, be part of the biggest World Cup moments, increase online engagement amongst football fans and be the number-one-selling headphones of the World Cup. People were driven to the content through a combination of online and offline media, targeting global sports fans in key markets.