Hanh Phuc International offers elite treatment as Vietnam’s premier medical and wellness destination. Modelling Singapore standards, its hospital and clinic offer best-in-class healthcare services to cater to the growing demand for premium care in the nation.

Project scope: To create a full brand identity and implementation plan, to encompass every aspect of the Hanh Phuc’s brand's visual and verbal communication, creating a cohesive and consistent experience for customers.

Brand applications such as a website, stationary, ambulance designs, nursing uniforms were created as part of the full brand identity, to ensure that every interaction with the brand reflects its unique identity and resonates, leaving a memorable and engaging experience across all touchpoints with its target audience.